GPI Case Study

GPI Consulting supported a multinational biopharmaceutical company in forecasting their early-stage assets’ commercial opportunities.

GPI’s consulting team leverage our data and analytics platform pulse™ and HORIZON methodology to assist a number of our customers analyse and define their market access strategy. In this case study, we examine how GPI Consulting supported a large biopharmaceutical company in forecasting their early stage assets.

Our client, a large biopharma company sought to:

  • (1) understand two early-stage assets’ developmental vs. commercial trade-offs in various oncology indications
  • (2) profile past deal profiles for oncology assets to gain insights into potential out-licensing options

The company was not established in the oncology space and so lacked expertise in asset optimisation:

  • Rationale behind target indications was not clear and commercial viability not always taken into consideration
  • Deal benchmarking had not been thought through thoroughly and options to out-license weren’t clear
  • Methods to monitor the oncology landscape in terms of changes to the SOC, price benchmarks and preparation for conferences (e.g. ASCO) were not developed yet

Unmet need value framework & price potential

Target patient population & revenue forecast

Analysing deals & building analogue deal profiles

Monitoring pipeline competitors & anticipating change to SOC


GPI enabled the client team to derive the price potential for their two assets in various oncology indications and forecast revenue using defined target populations. Profiling their assets’ using deal benchmarks provided them with options around deal outcomes and values.

Finally, GPI’s ability to monitor the oncology landscape through internal expertise and the GPI pulse™ platform, has meant the client is supported throughout the ongoing development of their assets.

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