[Webinar] Introduction to International Pricing & Reimbursement

The launch of new medicines is a complex process that requires careful consideration of pricing and reimbursement strategies. This webinar will provide an overview of the mechanisms of pricing and reimbursement that are essential to ensure the successful launch and uptake of new medicines.

Decision drivers for pricing and access vary by market, based on payer needs and landscape evolution. Country-specific price forecasting is essential to achieving successful reimbursement outcomes. Internationally, pricing strategy must be supported by a comprehensive understanding of the launch strategies, international reference pricing and launch sequencing.

GPI horizon’s new award-winning methodology uses value-based price forecasting to provide an objective approach to estimating competitive prices.

In this webinar, we will provide a well-rounded introduction to international pricing and reimbursement.


  • The complexities of drug pricing 
  • Pricing along the purchasing pathway 
  • Approaches to price forecasting  
  • Launch sequencing and international reference pricing 
  • How GPI’s utilizes its consulting expertise and horizon methodology to support clients  
  • Q&A

[GPI Webinar] An introduction to International Pricing & Reimbursement | September 2022

Details of webinar event

Time: 11am (EST) | 4pm (BST)

Date: Wednesday, 21st September 2022


Xirong Song
Associate Director

Xirong Song has extensive experience working with market access and pricing strategies for oncology and rare diseases. She has led several cross-functional engagements across EU5, US, Canada and Asia Pac regions.

Rachel Jao, MPH
Head of Commercial Strategy

Rachel Jao specializes in technology-driven solutions that drive efficiency and empower decision-making to the pharmaceutical industry. She leverages on her expertise in market access, HEOR and pricing, coupled with data and analytics to achieve commercial excellence.

Introduction to Pricing and Reimbursement

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