[Webinar] Introduction to International Pricing & Reimbursement

Decision drivers for pricing and access vary by market, based on payer needs and landscape evolution. Country-specific price forecasting is essential to achieving successful reimbursement outcomes. Internationally, pricing strategy must be supported by a comprehensive understanding of the launch strategies, international reference pricing and launch sequencing.

GPI horizon’s new award-winning methodology uses value-based price forecasting to provide an objective approach to estimating competitive prices.

In this webinar, we will provide a well-rounded introduction to international pricing and reimbursement.


  • The complexities of drug pricing 
  • Pricing along the purchasing pathway 
  • Approaches to price forecasting  
  • Launch sequencing and international reference pricing 
  • How GPI’s utilizes its consulting expertise and horizon methodology to support clients  
  • Q&A

[GPI Webinar] An introduction to International Pricing & Reimbursement | September 2022

Details of webinar event

Time: 11am (EST) | 4pm (BST)

Date: Wednesday, 21st September 2022


Xirong Song
Associate Director

Xirong Song has extensive experience working with market access and pricing strategies for oncology and rare diseases. She has led several cross-functional engagements across EU5, US, Canada and Asia Pac regions.

Rachel Jao, MPH
Head of Commercial Strategy

Rachel Jao specializes in technology-driven solutions that drive efficiency and empower decision-making to the pharmaceutical industry. She leverages on her expertise in market access, HEOR and pricing, coupled with data and analytics to achieve commercial excellence.

Introduction to Pricing and Reimbursement

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