Agile Value Based Price Forecasting
GPI horizon is a state-of-the-art methodology that powers strategic value assessment and scenario planning
Commercially integrated drug development strategies are critical in supporting better investment decisions. We offer an approach that assesses the potential price and value of an asset by leveraging analytics and adaptable frameworks to mimic payer decisions. It centres around the concept that an asset’s price and access potential is inextricably linked to its perceived value, which differs across markets.
Build your price and access strategies based on robust data and transparent analysis
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The business impact of using GPI Horizon
Understand value drivers with validated models
Communicate value assessment with clear, scientific documentation
Foster internal conversations
Support critical decision making with strong cross functional alignment
Empower evidence- based decisions
Bolster your existing methodologies with data-driven forecasts
Align evidence generation with commercial viability
Save time and increase confidence with an efficient, cost-effective, and unbiased approach
Remain agile as your asset develops
Remain agile as your asset develops with continuous scenario planning
The GPI horizon journey
Why was it developed?
Why was it developed?
To provide an analytical approach for continuous and transparent value assessment and drug price forecasting, specifically for early pipeline assets.
GPI horizon is:
Faster | Unbiased | Agile
When is it applied?
When is it applied?
Early price forecasting
pre-clinical phase 2
Target product profile (TPP) optimization
phase 1-2
Clinical goalpost setting
phase 1-2
Indication prioritisation and launch
sequencing
phase 1 and beyond
How does it work?
How does it work?
We create a numerical score for the value of an asset and its comparators or analogues, utilising payer behaviour frameworks and robust data.
GPI horizon is offered via custom built platforms for entire portfolios, or on a project basis for individual assets via GPI consulting.
GPI horizon case studies
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