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For late phase assets

The agile nature of GPI horizon, means that it can be applied at any phase of the lifecycle and across most therapy areas. Optimise your price and access strategy, with transparent and robust results.

Strategic price setting & revision throughout the lifecycle of your asset

GPI Horizon

Agile Value Assessment & Price Prediction

GPI horizon is a unique platform solution, based on our award-winning methodology, that quantifies an asset’s position in the market

Using the latest technology and robust data sources, GPI horizon delivers rapid value assessment and price prediction to inform: strategic price and access planning for assets leading up to launch, price revisions throughout the product lifecycle.

See how GPI horizon works by viewing our research example, winner of the ISPOR research award.


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Key use cases for GPI horizon

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Payer Research


Optimise valuable payer research time with more streamlined discussions

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Payer negotiation

Develop an evidence-based approach to negotiate price with payers

GPI horizon icon reduces bias

Weigh TPP Scenarios

TPP Scenarios

Weigh up several TPP (target product profile) scenarios to inform strategy

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Re-Evaluate Price

Re-Evaluate Price

Quickly re-evaluate price and adjust your strategy due to an evolving landscape

Generate evidence

Generate Evidence

Generate evidence

Generate evidence and enhance price potential

identify launch sequence

Launch Indications

Value and Access

Identify the optimal subsequent launch indications to preserve price

Accurate price prediction for asset evaluation

GPI horizon centres around the concept that an asset’s price and access potential are linked to its perceived value, which differs across markets. One of the key results of the methodology, is accuracy of price forecasting. The GPI horizon methodology research demonstrates the strength of forecasting ability across market-specific value frameworks.

9 percent oncology
6 percent immunology
10 percent orphan

GPI horizon is offered via custom built platforms for entire portfolios, or on a project basis for individual assets via GPI consulting.

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