GPI HORIZON provides a unique approach to drug/asset price forecasting and value optimisation throughout product development

Empower your decision-making throughout development via price forecasting and detailed value profile assessment towards asset success

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Unlock payer thinking to quantify the value of your product and forecast price potential with GPI HORIZON

A novel analytical approach that demystifies early price and value, based on multi-criteria decision analysis and robust pricing data, keeping you one step ahead.

Where GPI HORIZON helps

The scope of GPI HORIZON spans from rapid Business Development & Licensing (BD&L) decision support to early price forecasting and full value optimisation

No/Go decisions Initial forecasting / base case Pre-launch price and value optimization
HORIZON BD & L
No/Go decisions
EARLY PRICING & VALUE OPTIMISATION
Initial forecasting / base casePre-launch price and value optimization
Price analogues
Competitive landscape
Price corridors
Value / price forecast
Value / TPP Optimization

What you get

Landscape Assessment

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Landscape Assessment

Take a holistic pricing and market access view when benchmarking your asset against access and pricing analogues and competitor products

Value-Price Analysis

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Value-Price Analysis

Map your asset's value based on multi-criteria decision analysis, payer archetypes and pricing data analysis from the extensive GPI pulse database

Value Profile Optimisation

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Value Profile Optimisation

Optimise your asset’s value profile based on calibration against benchmarks and key payer considerations

Chat with us today about your price forecasting and value optimisation challenges

How GPI HORIZON helps

GPI HORIZON is your innovation partner for agile, data-driven solutions in early stage pricing and market access

Commercial Goals

Align evidence generation with commercial viability and market access priorities

Confident Estimations

Narrow down realistic and defendable price points based on a data-driven approach

Value Drivers

Evaluate your asset, think like a payer and reveal factors that drive decision-making

GPI HORIZON methodology

GPI HORIZON quantifies global payer thinking to support confident market access and price decisions through trusted platforms and expertise

We package the data and toolkit with expert consultant support to match your exact needs

GPI HORIZON methodology

GPI HORIZON quantifies global payer thinking to support confident market access and price decisions through trusted platforms and expertise

Evaluate Business Development and Licensing Opportunities

Test Indication Sequences Based on Value of Disease Areas

Align Evidence Generation With Commercial Viability and Market Access

Plan Your Product Development Strategies And Optimise Pricing

Understand Value Drivers and Optimise Asset's Value Profile

We package the data and toolkit with expert consultant support to match your exact needs