GPI Horizon methodology is our unique, structured approach to price forecasting and value optimisation

Decode payer thinking to quantify the value of your product and forecast price potential

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Demystifying price and value with our novel methodology

Developed through 2+ years of research and validation, GPI Horizon methodology is based on multi-criteria decision analysis, proprietary payer behaviour frameworks, and our robust real-world pricing and market access data.

Where GPI Horizon helps

From rapid business development & licensing decision support to early price forecasting and full value optimization, the GPI Horizon methodology can be adapted to your unique challenges

No/Go decisions Initial forecasting / base case Pre-launch price and value optimization
HORIZON BD & L
No/Go decisions
EARLY PRICING & VALUE OPTIMISATION
Initial forecasting / base casePre-launch price and value optimization
Price analogues
Competitive landscape
Price corridors
Value / price forecast
Value / TPP Optimization

What we deliver

Landscape Assessment

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Landscape Assessment

Take a holistic pricing and market access view when benchmarking your asset against access and pricing analogues and competitor products

Value-Price Analysis

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Value-Price Analysis

Map your asset's value based on multi-criteria decision analysis, payer archetypes and pricing data analysis from the extensive GPI pulse database

Value Profile Optimisation

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Value Profile Optimisation

Optimise your asset’s value profile based on calibration against benchmarks and key payer considerations

Chat with us today about your price forecasting and value optimisation challenges

How GPI Horizon helps

Together with our experts, GPI Horizon methodology will optimise your strategic agenda and align your goals.

Commercial Goals

Align evidence generation with commercial viability and market access priorities

Confident Estimations

Narrow down realistic and defendable price points based on a data-driven approach

Value Drivers

Evaluate your asset, think like a payer and reveal factors that drive decision-making

GPI Horizon methodology

We package the data and toolkit with expert consultant support to match your exact needs

GPI Horizon methodology

We package the data and toolkit with expert consultant support to match your exact needs

Evaluate Business Development and Licensing Opportunities

Test Indication Sequences Based on Value of Disease Areas

Align Evidence Generation With Commercial Viability and Market Access

Plan Your Product Development Strategies And Optimise Pricing

Understand Value Drivers and Optimise Asset's Value Profile