GPI Horizon methodology is our unique, structured approach to price forecasting and value optimisation
Decode payer thinking to quantify the value of your product and forecast price potential
Where GPI Horizon helps
From rapid business development & licensing decision support to early price forecasting and full value optimization, the GPI Horizon methodology can be adapted to your unique challenges
| No/Go decisions | Initial forecasting / base case | Pre-launch price and value optimization | |
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 HORIZON BD & LNo/Go decisions |
EARLY PRICING & VALUE OPTIMISATION Initial forecasting / base casePre-launch price and value optimization |
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What we deliver
Landscape Assessment
Take a holistic pricing and market access view when benchmarking your asset against access and pricing analogues and competitor products
Value-Price Analysis
Map your asset's value based on multi-criteria decision analysis, payer archetypes and pricing data analysis from the extensive GPI pulse database
Value Profile Optimisation
Optimise your asset’s value profile based on calibration against benchmarks and key payer considerations
Chat with us today about your price forecasting and value optimisation challenges
How GPI Horizon helps
Together with our experts, GPI Horizon methodology will optimise your strategic agenda and align your goals.
Commercial Goals
Align evidence generation with commercial viability and market access priorities
Confident Estimations
Narrow down realistic and defendable price points based on a data-driven approach
Value Drivers
Evaluate your asset, think like a payer and reveal factors that drive decision-making
GPI Horizon methodology
We package the data and toolkit with expert consultant support to match your exact needs
Evaluate Business Development and Licensing Opportunities
Test Indication Sequences Based on Value of Disease Areas
Align Evidence Generation With Commercial Viability and Market Access
Plan Your Product Development Strategies And Optimise Pricing
Understand Value Drivers and Optimise Asset's Value Profile