GPI launches updated pricing and market access analytics platform in response to rapidly changing industry
Thursday 15th April, 2021 – Global Pricing Innovations (GPI), announce innovative solution to empower insightful decision-making for the BioPharma industry. GPI pulse™ 2.0 launches, providing a more intuitive and powerful analytics platform.
The pace of drug development is rapidly accelerating with the rise of advanced technology improving efficiencies in clinical development. From a commercial perspective, the biopharma industry will require quicker and more robust ways to run analyses and inform their investment decisions. This is especially evident when a biopharma company is evaluating the commercial viability and market opportunity of several assets for business development and in-licensing opportunities. We are seeing more and more that the time allowed for these multi-million dollar decisions is dwindling, but the amount of information and analysis required does not change.
GPI pulse™ was completely reimagined and built to take away the burden of arduous information gathering and complex data analysis – to empower business decisions with the right insights at the right time. This required the transformation of complex concepts and methodologies into intuitive workflows and is the key reason GPI enhanced the platform.
“The development of pulse™ 2.0 builds on our already comprehensive analytics platform and takes it to the next level”. Says Preeti Patel, GPI CEO. “The development has worked brilliantly and we couldn’t be happier with the outcome. GPI are always innovating, looking for new avenues to service our clients and the enhanced pulse™ platform does just that”.
GPI combined expertise and creativity to create a powerful analytics platform that is fuelled by integrated data from hundreds of global sources. The end result is a solution that is designed to answer specific business questions such as selecting the most appropriate analogs or determining price potential for an asset.
The outcome is a more intuitive, seamless experience with two powerful modules in one analytics platform. With this latest platform upgrade, pulse™ 2.0 gives clients the ability to glean unique insights faster, through a platform that supports their market access strategy in a quickly evolving landscape.
The breadth of data sources that SoftServe were able to support, helped GPI to add more capabilities into the platform, supporting a wider range of use cases. Furthermore, the platform can be used as part of GPI’s comprehensive solution for pricing and market access strategy, but can also be used to create efficient, robust insights as a standalone analytics tool.