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pricing research
March 5, 2019 by Global Pricing Innovations (GPI)
Pricing pharmaceuticals: The transition from prospective qualitative research to predictive data analytics

By Alexandrosz Czira and Henrike Granzow Finding the right price in a cost-constrained global healthcare environment Needless to reiterate that costs of healthcare continue to increase. Some of the main drivers behind this trend are the development costs of novel and efficacious medicines…

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